PowerBar is proud to be the official nutrition partner for Ironman. A pioneer in the world of sports nutrition, PowerBar is committed to helping athletes achieve their performance goals by offering convinent nutritional products that allow them to perform at their peak. The PowerBar Performance System makes it easy for endurance athletes to benefit from the latest sports nutrition science by providing a full range of products for before,during and after exercise.

As the ultimate in endurance athletics, Ironman is a natural partner for PowerBar. Ironman athletes are striving to be at the peak of their performance in swimming, biking and running. To achieve that, they also need to be at their peak in sports nutrition. That's why both Ironman and PowerBar see sports nutrition as the "fourth pillar" of performance that all Ironman athletes need to master in order to train and compete successfully.

Together, we've created Ironmanpower.com, the online destination for all levels of Ironman athletes to get the latest training and sports nutrition information, with engaging tools to help athletes train for and succeed in their events.